“False 'good' advertising at one place, can be very bad for businesses at another place." - Unknown
Are you a Global Brand? Are you serving countries having troubled relationships with each other?
Then it is quite important how effectively you understand and address the local sentiments. In today's world of massive social media adaptation, your communications are no longer local or regional; THEY ARE GLOBAL.
As you are probably aware, recently, a political hashtag post in a neighbouring country of India by Global Car Manufacturers created losses in millions by ways of boycotts and product booking cancellations in India. Remember that similar things can happen at state, province and regional levels too.
Are you aware of the geographical, demographical and regional sentiments? Do you have your Corporate Communications Team and Public Relations Teams vet your ads and campaigns? If not, those campaigns can have pretty negative effect on the revenue, image and reputation of your company.
It’s time to update your Interested Parties list and ensure you perform due diligence for all your communications so that they do not hurt the sentiments of any of them. Else, such situations might escalate into a Crisis or Disaster for your company.
Feel free to contact us and share your experiences, queries and suggestions.
At Gorisco, our motto is 'Embedding Resilience' and we are committed to make the organizations and their workforce resilient.